At this point, there’s one thing we can probably all agree on when it comes to inflation: it’s not transitory.
So then the question is, can long-term investors protect their portfolios against inflation?
Absolutely. History shows us that the average annual inflation rate of 3% is greatly outpaced by the 10% average annual return of the S&P 500 over the same period. When picking individual stocks, quality is the best defense to continue outpacing inflation, even as its rises above the average.
Here are four indicators of high-quality businesses that are likely to outperform the market during extended periods of rising prices:
1. Pricing power
One of the best defenses a company has against inflation is pricing power. This is the ability to pass higher cost of goods or services on to the customer.
Costco (NASDAQ: COST) is a perfect example of a company with strong pricing power. It has an extremely loyal customer base as is demonstrated in its 92% membership renewal rate, and it sells products everyone needs.
If you combine this with its growing e-commerce business (which posted 14% revenue growth last quarter), you have a high-quality company that is not only poised to weather the inflation storm, but also achieve new heights.
2. Network effects
Network effects are one of the most powerful economic moats. This is a phenomenon where the value of a service or product improves as more participants join.
The most obvious example of a network effect is the telephone. There was very little value when Alexander Graham Bell invented the first telephone because no one else in the world had one. But as more and more people started using telephones, the value of the network increased exponentially.
One of the most powerful network effects in the world today can be seen in payment processing companies like Visa (NYSE: V). The more merchants that accept Visa cards, the more account holders are likely to use the cards and vice versa. The convenience, security, and rewards programs enjoyed by cardholders make it very unlikely that inflation will have a substantial impact on this business, as can be seen in the 16% increase in Visa payments volume in 2021.
3. Switching costs
Another way companies protect themselves from inflation are switching costs. Switching costs refer to the price a consumer has to pay in order to switch brands or products.
Consider Adobe <span class="ticker" …….